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Privacy Policy

Last updated: June 26, 2026

1. Information We Collect

1.1 Automatically Collected Information

When you visit MetricSide, we automatically collect certain information through Google Analytics, including:

  • Pages visited and time spent on each page
  • Referring URL and exit pages
  • Browser type, device type, and operating system
  • Approximate geographic location (country/city level)
  • IP address (anonymized by Google Analytics IP anonymization)

1.2 Information You Provide Voluntarily

We collect information you choose to provide, such as:

  • Email address, when contacting us via email
  • Any information you submit through a contact form or direct communication

1.3 Cookies

MetricSide uses cookies and similar tracking technologies to operate and improve the Service. This includes:

  • Google Analytics cookies — to analyze site traffic and usage patterns (e.g., _ga, _gid, _gat)
  • Theme preference cookie — to remember your dark/light mode selection (localStorage, not a traditional cookie)

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

2. How We Use Your Information

We use the collected information to:

  • Operate, maintain, and improve the Service
  • Analyze usage trends and measure audience engagement
  • Diagnose technical issues and ensure security
  • Respond to your inquiries and communications

We do not sell your personal information to third parties. We do notuse your data for behavioral advertising or profiling beyond aggregated analytics.

3. Data Sharing & Third Parties

We may share anonymized, aggregated data with:

  • Google Analytics — for web analytics (see Google’s Privacy Policy)
  • Hosting provider — for server infrastructure and operations

We may disclose information if required by law, legal process, or governmental request, or to protect the rights, property, or safety of MetricSide, its users, or the public.

4. Data Retention

Google Analytics data is retained for a standard period of 14 months. After this period, data is automatically deleted. Contact form submissions or email communications are retained as long as necessary to address your inquiry and for reasonable record-keeping purposes.

5. Your Rights (GDPR & CCPA)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or California, you have the following rights regarding your personal data:

  • Right to access — request a copy of the personal data we hold about you
  • Right to rectification — request correction of inaccurate or incomplete data
  • Right to erasure (“Right to be Forgotten”) — request deletion of your personal data
  • Right to restrict processing — request limited use of your data
  • Right to data portability — request transfer of your data to another service
  • Right to object — object to processing based on legitimate interests
  • Right to opt out of sale (CCPA) — MetricSide does not sell your data

To exercise any of these rights, contact us. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. International Data Transfers

MetricSide uses third-party services (such as Google Analytics) that may process data on servers in multiple countries, including the United States. By using the Service, you consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction. See the Google Privacy Policy for details on how Google handles this data.

8. Children’s Privacy

The Service is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

10. Contact

For privacy-related inquiries or to exercise your data rights, contact us.