Health score, competitive moat, risk signals, and key metrics at a glance.
Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.
Competitive analysis based on 61 quarters of fundamental data
Operating margins are expanding at ~29.6%, suggesting durable pricing power and cost discipline.
Consistently high ROE averaging 45.4% suggests a durable competitive advantage and efficient capital allocation.
8 of the last 8 quarters generated positive FCF. The company generally funds itself but has occasional cash consumption quarters.
TTM revenue has grown consistently (7 of 7 quarters up), with ~5.9% growth over the period. Strong demand durability.
Data-driven red flags and warnings across 61 quarters
Margins are stable or improving at ~31.7% — no sign of cost or pricing stress.
FCF covers net income by -23.5x on average — earnings are well-supported by cash generation.
D/E ratio is 3.3 — dangerously high. The company is heavily leveraged and vulnerable to rising rates or cash flow dips.
Revenue is stable or growing over recent quarters — demand appears durable.
Free cash flow is consistently positive — the business self-funds without external capital reliance.
Share count is stable — no significant dilution or buyback activity.
as of March 2026
Revenue, EBITDA, operating income, net income, EPS, and shares
Gross, EBITDA, operating, and net margin trends
P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield
Total assets, cash, debt, book value, and leverage
Operating cash flow, free cash flow, FCF margin, and earnings quality
