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Procter & Gamble Company (The) (PG) Stock Fundamentals, Analysis & Risk Signals

Health score, competitive moat, risk signals, and key metrics at a glance.

NYSE•Consumer Defensive•Household & Personal Products
B
GoodMetricSide Score: 77/100
ProfitabilityProfit30/30
GrowthGrowth15/25
Balance SheetBalance19/25
Cash QualityCash13/20
Price & Volume
Market Cap $352.56B

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social and e-commerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.

Moat Signals

Competitive analysis based on 67 quarters of fundamental data

Pricing Power

Moderate Moat

Operating margins are positive at ~23.4% on average, but show some variability — pricing power may be sensitive to market conditions.

Competitive Advantage

Strong Moat

Consistently high ROE averaging 30.1% suggests a durable competitive advantage and efficient capital allocation.

Cash Generation

Strong Moat

Free cash flow is consistently positive and growing — a hallmark of a capital-light business that can self-fund growth.

Demand Durability

Moderate Moat

Revenue shows resilience with 5 of 7 quarters posting growth — demand is generally stable but has seen some soft patches.

Risk Signals

Data-driven red flags and warnings across 67 quarters

Low Risk

Margin Pressure

Healthy

Margins are stable or improving at ~23.2% — no sign of cost or pricing stress.

Earnings Quality

Healthy

FCF covers net income by 1.0x on average — earnings are well-supported by cash generation.

Leverage Risk

Healthy

D/E ratio is 0.4 — conservative capital structure with low financial risk.

Revenue Decline

Healthy

Revenue is stable or growing over recent quarters — demand appears durable.

Cash Burn

Healthy

Free cash flow is consistently positive — the business self-funds without external capital reliance.

Share Dilution

Healthy

Share count is stable — no significant dilution or buyback activity.

Metrics at a Glance

as of March 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue
$86.72B
3.3%
Q. Revenue
$21.23B
TTM EBITDA
$20.15B
0.9%
TTM Op. Income
$20.15B
0.9%
Q. Op. Income
$4.58B
TTM Net Income
$16.62B
7.2%
Q. Net Income
$3.93B
EPS
$1.68
Shares Out.
$2.33B
0.8%
$86.72B in TTM revenue grew 3.3% YoY, reaching $21.23B last quarter. TTM EBITDA of $20.15B and TTM operating income of $20.15B shows growth is flowing through. Net income of $16.62B TTM confirms the company is converting revenue into profit. Revenue is growing modestly — monitor for acceleration or deceleration.

Margins

Gross, EBITDA, operating, and net margin trends

Gross Margin
49.5%
2.9%
EBITDA Margin
21.5%
Op. Margin
21.5%
6.5%
Net Margin
18.5%
2.8%
Op. margin of 21.5% is down 1.5% YoY — costs are rising relative to revenue. Net margin at 18.5% and gross margin of 49.5% — earnings take a bigger bite when COGS stays lean..

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio
21.2x
P/S Ratio
4.1x
P/B Ratio
6.5x
At 21.2x P/E, the stock trades in line with market averages — fairly valued. P/S of 4.1x and P/B of 6.5x provide additional context. Assess whether the current multiple is justified by the company's growth and profitability trajectory.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets
$128.38B
Cash
$12.31B
Long-Term Debt
$23.85B
Book Value
$54.51B
D/E Ratio
0.4
Debt/EBITDA
5.2
With $128.38B in assets and $23.85B in long-term debt, the D/E of 0.4and book value of $54.51B — shows a conservative capital structure — the company has a strong financial cushion to weather downturns.

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow
$4.04B
Free Cash Flow
$3.03B
6.3%
FCF Margin
3.5%
FCF / Net Income
0.8
FCF of $3.03B on $4.04B in operating cash flow. The FCF / Net Income ratio of 0.2x indicates partial cash conversion — earnings quality needs attention.

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