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Rush Enterprises (RUSHA) Stock Fundamentals, Analysis & Risk Signals

Health score, competitive moat, risk signals, and key metrics at a glance.

NasdaqGS•Consumer Cyclical•Auto & Truck Dealerships
C
AverageMetricSide Score: 52/100
ProfitabilityProfit13/30
GrowthGrowth6/25
Balance SheetBalance19/25
Cash QualityCash14/20
Price & Volume
Market Cap $5.87B

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

Moat Signals

Competitive analysis based on 60 quarters of fundamental data

Pricing Power

Moderate Moat

Operating margins are positive at ~5.5% on average, but show some variability — pricing power may be sensitive to market conditions.

Competitive Advantage

Moderate Moat

ROE is positive at ~13.4% on average, adequate but below the threshold typically associated with wide moats.

Risk Signals

Data-driven red flags and warnings across 60 quarters

Some Concerns

Margin Pressure

Watch

Operating margins declined 8.6% — watch for continued compression, which may signal competitive or cost pressure.

Earnings Quality

Watch

FCF/Net Income has dropped below 0.7x in 3 quarters — monitor for earnings quality deterioration.

Leverage Risk

Healthy

D/E ratio is 0.1 — conservative capital structure with low financial risk.

Revenue Decline

Red Flag

Revenue declined in 7 of the last 7 quarters — persistent contraction signals a fundamental problem.

Cash Burn

Watch

FCF turned negative in 2 of the last 8 quarters — occasional cash consumption.

Share Dilution

Healthy

Share count is stable — no significant dilution or buyback activity.

Metrics at a Glance

as of March 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue
$7.27B
6.6%
Q. Revenue
$1.68B
TTM EBITDA
$640.04M
7.3%
TTM Op. Income
$384.09M
14.5%
Q. Op. Income
$82.21M
TTM Net Income
$264.91M
9.5%
Q. Net Income
$61.45M
EPS
$0.79
Shares Out.
$77.39M
2.8%
$7.27B in TTM revenue declined 6.6% YoY, reaching $1.68B last quarter. TTM EBITDA of $640.04M and TTM operating income of $384.09M shows growth is flowing through. Net income of $264.91M TTM confirms the company is converting revenue into profit. Revenue is contracting — assess whether this is cyclical or structural.

Margins

Gross, EBITDA, operating, and net margin trends

Gross Margin
20.4%
5.6%
EBITDA Margin
8.7%
Op. Margin
4.9%
1.7%
Net Margin
3.6%
12.0%
Op. margin of 4.9% is down 0.1% YoY — costs are rising relative to revenue. Net margin at 3.6% and gross margin of 20.4% — earnings take a bigger bite when COGS stays lean..

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio
22.1x
P/S Ratio
0.8x
P/B Ratio
2.6x
At 22.1x P/E, the stock trades in line with market averages — fairly valued. P/S of 0.8x and P/B of 2.6x provide additional context. Assess whether the current multiple is justified by the company's growth and profitability trajectory.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets
$4.52B
Cash
$239.65M
Long-Term Debt
$277.65M
Book Value
$2.27B
D/E Ratio
0.1
Debt/EBITDA
1.9
With $4.52B in assets and $277.65M in long-term debt, the D/E of 0.1and book value of $2.27B — shows a conservative capital structure — the company has a strong financial cushion to weather downturns.

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow
$60.40M
TTM Free Cash Flow
$411.26M
11.7%
FCF Margin
5.7%
FCF / Net Income
1.6
TTM FCF of $411.26M on $60.40M in operating cash flow. The FCF / Net Income ratio of 1.6x means earnings are well backed by actual cash — high-quality earnings.

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Cash Generation

Moderate Moat

6 of the last 8 quarters generated positive FCF. The company generally funds itself but has occasional cash consumption quarters.

Demand Durability

Weak Moat

Revenue has been flat or declining over recent quarters, which may indicate eroding demand or competitive pressure.